Amazon.com, the biggest shopping portal of United States have taken a step forward to jump into the Indian markets. Amazon.com India website was the most talked buzz from few years and Amazon has finally arrived in India with its shopping store Junglee.com .
Junglee.com aka Amazon India shopping website was acquired by Amazon from Anand Rajaraman along with 4 other engineers back in 1998. Although Amazon hasn’t introduce itself as a shopping merchant in India, Junglee.com is an online store that compares the prices of the 3rd party merchants and sale and purchase happens on the merchant’s website. Amazon.com India which is Junglee.com has shook hands with merchants like Gitanjali, Bata, Homeshop 18, Amazon.com , Rebook and many other leading shopping brands of India . for the listings and Junglee.com currently lists more than 1.2 crore products.
The already registered Amazon users can use their Amazon accounts for logging in to Junglee.com but they would need to verify their Indian Mobile Number. We can soon expect an Amazon India affiliate program for we bloggers and webmasters (would be a quite good move, I’m excited to see what commissions will Amazon offer in India) .
Amazon’s India Expandation
The amazon india invansion isn’t only limited to being junglee with amazon india shopping store but Amazon has opened 3 offices in India in the following cities :
Moreover, there are many positions still empty in the office and Indians can apply for it. Their official website lists the address of Amazon India offices .
Also Checkout : Listing Your Products on Junglee.com
The smart move by Amazon
Amazon is a tricky and professional company . There’s a lot to learn from the Amazon India website . The main motive behind the Junglee.com being a comparison shopping store rather than a shopping portal is the amazon’s move. Amazon is an intelligent one and in the case of India , it’s motive would be to first analyse the audience and then go into the market . In addition, Amazon would observe the data for a few time period which include Indian buyers interest, the sales price and what kind of promotions work . Amazon wants to learn from a practical data approach and then defeat the herd in the shopping lanes of India. GREAT MOVE AMAZON ….I MUST SAY I’M IMPRESSED.
The arriving of Amazon India is a great danger to leading India shopping website Flipkart.com . The site currently leads the sales and enjoys and great priority and Indian’s choice . Amazon India is set to outbeat Flipkart with a gameplan which is quite foolproof. It is wake up siren for Flipkart.com to be ALERT . We can see Flipkart improve its services, prices and come up with some new marketing techniques in response to the Amazon move. (IN SHORT : A Good move for Indian buyers) which reminds me of a quote:
A healthy competition is a symbol of flourishing society.
This might be the perfect solution to the queries of amazon shipping in India. Good luck Amazon..!!
It would be quite interesting to the Amazon India website Junglee.com statistics and how the Indian users respond to it. I would soon be conducting a case study and coming up with the data I can collect on it. What do you think Amazon.com India will make a mark in the hearts of Indians or not?