Snapchat is quickly catching the traction by advancing its offerings. The latest from the house of Snapchat is commencing of a feature to allow users to create “Snapcodes” ie. Snapchat QR codes pointing to any website. The users can now make a unique Snapcode for the website. Just scan the code with application’s camera and it will launch the website in Snapchat itself.
The latest update of both Android as well as an iOS version of Snapchat was rolled out previous week bringing in the new feature. The feature is a welcome move for brands who have started using the social video platform aggressively specifically to target a young audience with technological affinity.
QR Snapcodes were rolled out for individual profiles back in January 2015 after Snapchat acquired the company Scan.me. The move helped Snapchat users follow each other just through scanning the Snapcode rather than the traditional way of going through the contact list or adding via username. With time, Snapchat allowed users to add GIF image to their ghost Snapcodes for a more interactive experience.
How to create a Snapcode to A Link
- Launch the Snapchat application
- Go to “Settings” and then select “Snapcodes”
- Click on “Create Snapcode”
- Enter the link to the website and click “Create”
The application automatically fetches the image on the website you’re linking it to make it more enticing.
Snapchat as a Social Outreach Platform for Brands
The latest update by Snapchat will help brands promote their website through Snapchat much effectively eliminating the boring URLs. You could witness the inclusion of Snapcodes every advertisement and social posts from now on.
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On the other hand, for Snapchat the move is a major one to enter into business services. More sharing of the Snapcodes, more businesses adapting to the latest practice, more engagement of the application as the URL is opened inside Snapchat URL itself. The application is set to receive a surge as a marketing platform by brands.
The No Content Filtering Factor!
Although Snapchat has rolled out QR Snapcodes for the website, the privacy and safety remain an issue. The no content monitoring policy easily allows create QR codes to 18+ websites and it might not be safe for the GEN Z who’s still below the legal age.
It will be interesting to witness how brands use this feature creatively and craft campaigns around the same. Do let us know if you’ve started using Snapcodes for your website and how was your experience? If you’re looking forward to exploring more Facebook hidden tricks, do try How to Play Basketball Game in Facebook Messenger.