Interpreting the Changes in New Google Privacy Policy

Google has already informed all about the Changes which would be applying to the Google Privacy Policy and Terms of Service which go in effect from March 1, 2012 . Despite the effort of Google to summarise the privacy policy and terms of service, the changes and information still isn’t clear. It’s certainly took a lot of my attention and time to interpret what Google wants to convey in its new privacy policy change. This post further discusses about the changes but in a much more simple language taking the help of cute points .

Let’s have a look at the email sent by Google to every Google  user :

Dear Google user,

We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.

We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at These changes will take effect on March 1, 2012.

Interpretation of the New Google Privacy Policy

Google Privacy Policy

The first point states not to misuse Google services. It points to those who are using Google accounts for wrong and illegal activities like terrorists and crackers to send emails and crack others’ accounts.

  • Don’t mess with the Google Property . Google points on the copyright issue up here, this is a serious call for those who are using Google’s content like its logo and information without it’s permission. This is also a wake  up call for those who have the domain name with “Google” word in them .
  • You may need a Google Account to access some of our services. This means that soon the services which are available to all users will only be available to Google users. Services like Google Adwords, Knol which are accessible even without logging in may be the motive of this privacy policy. We may see these going private and requiring a Google Account to use  them.
  • You retain the ownership of any intellectual property rights that you hold in the content you upload to Google content services. This clearly states that we hold the exclusive copyright and name of the content we submit to Google Content accepting services like Knol, Blogger and much more. But the next line makes it confusing.
  • Google retains worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute content uploaded by the user to Google Content websites. This is confusing, read the previous point and this point, both are battling . Still, it’s like MORE POWER TO GOOGLE which can now use your content you submit to its services.
  • Tailored for You : Google will come up with search suggestions, video suggestions and search results with respect to the interests of you. Basically it would start tracking you everywhere , from searches to Youtube, from Gmail to Google Adwords and come up with results according to those tracking. Indirectly , it will stalk  us everywhere.
  • Google gives you a personal, worldwide, royalty-free, non-assignable and non-exclusive license to use the software provided to you by Google as part of the Services. If I count the number of softwares Google has developed they are only a handful of them and who wants to edit Google softwares when users hardly use them.
  • We are constantly changing and improving our Services. We may add or remove functionalities or features, and we may suspend or stop a Service altogether. Google gives a hint of various changes which would come in its services and also that its services would stop. Google , We already know that you can start and stop services anytime. Live Example : Google + and Google Wave.

If you are going to read Changes to Google Policies and Terms of Services, I would strictly recommend you not to . Rather read the summary on websites on blogs as you won’t understand anything in the policies document and it’s even boring than my Physics Chapters and would give you a headache for sure.

To Google’s Luring Success and Kingdom

Karan Lugani

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Karan Lugani

Karan Lugani is a 21 year old chap with a great passion for blogging. He likes to write on wide range of topics varying from Blogging Tips to Technology with an aim of bringing a live discussion for webmasters.

9 thoughts on “Interpreting the Changes in New Google Privacy Policy

  • January 27, 2012 at 10:46 pm

    Hey Karan, you’re a very good writer… I really liked your article! Thanks for sharing all this information.
    Good job, buddy!

  • January 31, 2012 at 1:28 am

    Honestly, for some reason I didn’t get at first this Google policy. But you have explained it so well, that I can get some points. Of course I need to re-read your article to get everything (when comes to strategies, my brain just shut down)

    • January 31, 2012 at 2:44 pm

      Anna, that happens. Google policies aren’t easy to understand. You never know the motive and logic behind each policy.

  • January 31, 2012 at 10:50 am

    When I opened my account, I have seen this new Google policy and I find it more simple, short and straight to the point.Perhaps, people who also uses Google experienced and received this new update of Google.

    • January 31, 2012 at 2:53 pm

      Google is yet to work on these policies, they imply from March 1, 2012 .

      • February 1, 2012 at 9:06 am

        Thanks for the additional update Karan. I hope the policies that Google is planning will really work and many will be able to benefit and enjoy the utilization of Google.

  • February 1, 2012 at 4:13 pm

    Thanks Karan for highlighting the important points of the policies and you made the difference clear and concise, Thanks


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